Service 02 · Retainer
Every dollar of your ad budget managed for maximum return - leads and sales you can measure, not just clicks. Paid media across Meta, Google and TikTok, planned, launched and optimised against ROAS.
Why it matters
The platforms are happy to spend your budget either way. The difference between an expense and an engine is the system around the spend - tracking that captures truth, creative that stops thumbs, and optimisation that answers to your margins.
Before a single dollar goes live you get a forecast: expected cost per lead or acquisition, break-even point, and the KPIs we expect to be judged on. Then we report against it - in money, not impressions.
Budgets are never locked to a channel. If TikTok outperforms Google this quarter, the budget moves. The media plan serves the number.
Our approach
How we make Paid Ads work.
Audit & forecast
We audit your accounts, tracking and funnel, then model what your market costs to win - before you commit a budget.
Launch sprint
Campaigns, creative and tracking live within the first weeks, structured for clean learning rather than fast spending.
Scale what pays
Weekly optimisation against ROAS and CPA targets - winners get budget, the rest gets cut without sentiment.
How we run Paid Ads
A system, not guesswork.
What's included
Only pay for what you need today.
Three clear tiers - Launch, Growth and Scale. Quarterly cycles, billed monthly. Upgrade as you grow.
Ad spend is paid directly to the platforms and is separate from the retainer.
The science behind it
Powered by method + machines.
We pair proven marketing science with a best-in-class tool stack - so strategy is grounded in how people decide, and execution runs on the platforms that scale it.
Tools & technology we use
Google Ads
Meta Ads
TikTok Ads
GA4
Tag Manager
Looker Studio
The impact
Representative outcomes across engagements.
Why we're different
Most agencies sell activity. We answer for outcomes.
A revenue forecast before a single dollar is spent
Budgets follow performance - never locked to one channel
Server-side tracking you can actually trust
“They are the first agency that reported revenue to us before we asked. Every meeting starts with the number.”
Managing Director · retail group
Limited onboarding - a few brands each quarter
Tell us your goals and a senior strategist replies within one business day - with the plan and the right tier for Paid Ads.